The future of the industry.

[malu05]

I really wonder which way the VFX industry is going.
For broadcasting people seem to spend more and more time in front of their computers rather than the TV and the value of commercials for the broadcasting stations should at some point drop down with the interest in TV. Well along with that are the commercials moving over to the Internet media but will that have the same impact and value as the broadcast commercials today?
And where will music videos go?

In the movie industry from official reports it seems like less and less people are going to the cinema while the DVD media are getting a bigger impact than before due to the anti Piracy stuff going on.
Now we are getting less and less time to finish our job, deadlines are getting shorter and shorter.

Do you guys think this will have a impact on the industry? Will we see changes in the upcoming years?

[Yossarian!]

In the movie industry from official reports it seems like less and less people are going to the cinema while the DVD media are getting a bigger impact than before due to the anti Piracy stuff going on.

http://www.boxofficemojo.com/yearly/

Its on the rebound. I think Hollywood has too much at stake not to get creative about ways to diversify their income, so they'll pull through.

Its just my personal theory, so shoot it as full of holes as you please, but I kind of see the cinema post industry at the moment as being in a prolonged honeymoon period started by Jurassic Park - giddy with the suddent industry recognition, drunk with swelling vfx budgets and arrogant with the knowledge that anything imaginable is possible. The real loser of the equation has been storytelling. VFX is no longer a craft like props or wardrobe - its muscling in as a creative technique. Which I think is a damn shame, because if the last decade of effects extravaganzas are anything to go by its still an immature industry.

Now I'm well aware that movies have ALWAYS had effects - indeed optical effects were partly responsible for the initial interest in the medium of film. But this just feels different. Blockbusters have always been a genre in their own right. But effects blockbusters, like Transformers, King Kong, Pirates 2 & 3, etc are I think a new phenomonen.

As a movie fan first and a vfx professional second I'd love to see a backlash against this genre. It may just be my imagination but I think these movies are getting stupider by the year. Back in your box, VFX!

Edit: on reading over that I also think its a two way street. If vfx wants to be treated as a legitimate craft it should start acting like one. Enough industry undercutting and unrealistic deadlines. The clever companies probably realise this and take steps to curtail the explotation and overworking of staff. But for every ethical company there are probably ten startups lured by the effects explosion all fighting to stay liquid. The production side of things is fairly tightly regulated in terms of OH&S - I'd love to see some industry-wide standards for post production.

[hiphopcr]

Enough industry undercutting and unrealistic deadlines.
We'll see how it goes!

Blockbusters take toll on f/x shops (http://www.variety.com/article/VR1117965871.html?categoryid=13&cs=1)