re:think studios Hikes the Ball to modo for ESPN NFL Draft Promos
byon April 27th, 2012 at 11:00 AM (1584 Views)
Animated Primetime Spots Completely Rendered with modo 601; Alembic I/O Tools Used for Material Transfer
MOUNTAIN VIEW, Calif., April 27, 2012 – Whether it’s in joy or frustration, The NFL Draft makes people want to shout from the rooftops. This year, re:think studios brought their own ideas sky high when they turned promos for ESPN’s 2012 NFL Draft broadcast into rooftop reels for the nation’s top football prospects. And since primetime spots for the nation’s biggest sports channel means game time for graphics; re:think turned to Luxology®’s modo® 601 and its lightning-fast renderer to make all those bright lights, and brighter talents stand out.
Starting from colorful storyboards created in tandem with The Vault NYC – an advertising agency that also helped with the concept – re:think brought a CGI world full of a run-and-gun passing, swift rushes, neon letters, ESPN analysts, and the NFL Draft logo to life. To provide a dynamic look to the fast-moving sequences, each non-video set piece was rendered with modo, which helped since they were working on a production schedule that needed to be even quicker than the players.
“We needed a software package that would render like the wind,” said Brian Bullock, Founder and Head of CGI at re:think Studios. “modo is definitely the right tool for high-quality, flicker-free animation.”
Having already employed modo’s rendering engine on past projects, re:think Studios knew it could be used to render out multiple EXRs reliably without any fuss or extra coding. This allowed them to focus on the artistic aims of the project, instead of worrying over technical details. And with Alembic-based file transfer tools, re:think artists were able to move back and forth through their favorite 3D software programs with ease.
“Without modo, we’d probably still be rendering frames right now,” added Bullock. “We rely heavily on its photo-realistic engine because we can put our trust in the output. It has delivered excellent results quickly, time after time. And time, in this industry, is money.”
The spot can be seen now on ESPN or online at:
modo 601 is an innovative 3D modeling, painting, rendering, and animation software designed to accelerate the creation of world-class designs and ultra high-quality renderings. modo’s modern workflow and advanced toolset easily deliver enhanced productivity for design visualization, game development, film/broadcast, package design, and graphic arts. A favorite tool among many designers and artists, modo's flexible toolset offers one of the fastest paths to content creation on the PC and Mac.
Based in Mountain View, Calif., Luxology® LLC is an independent technology company developing next-generation 3D content creation software that enhances productivity via artist-friendly tools powered by a modern underlying architecture called Nexus®. Founded in 2002, by Allen Hastings, Stuart Ferguson and Brad Peebler, Luxology is home to some of the top 3D engineering expertise in the industry. More information on the company, its licensable Nexus technology, its flagship product modo® and a gallery of images from the active modo community is available online at www.luxology.com.