[Paul Moran]

Red Giant Software today announced that Notorious Pictures selected Primatte Keyer in making music videos for the popular bands, Pacifier, Telepopmusik, and Train. The versatile Adobe After Effects plug-in allowed Notorious Pictures to reduce greenscreen work by 80%.

“These music videos created interesting technical challenges for keying, because we either integrated multiple camera angles or digital images with no on-site shots taken. With Primatte Keyer, we were able to crank out the keys in one-fifth the amount of time we required previously. This is a huge time savings for elaborate projects,� said Brent Bonacorso, a Director at Notorious Pictures.

Primatte Keyer is used by editors, effects artists, and film professionals. The software, which works on both Macintosh and Windows platforms, enables artists to extract keys from any color background for compositing. Users can choose foreground/background areas of an image and selectively reduce edge spill and transparency problems—all directly in the After Effects composite window.

“Primatte Keyer proved to be an amazing tool. We needed a solution that would get the job done quickly and efficiently so that we could move onto the next complicated stage of compositing. I don’t know of another tool on the market that is able to selectively remove the green better. Using the Magic Wand tool I am able to isolate up to 12 different shades of green. This was especially helpful with the Telepopmusik digital photos where the greenscreen noise was a challenge.�

Pricing and Availability
• Primatte Keyer 1.5 for After Effects is available on a cross-platform CD (Macintosh and Windows) for $495 USD.
• Users of an earlier version of Primatte Keyer can upgrade to version 1.5 on CD for $149 USD, or as a download for $99 USD.
• Primatte Keyer 1.5 for After Effects is sold exclusively through Red Giant Software. Browse www.redgiantsoftware.com for more product information or call (415) 274-2000.

About Notorious Pictures
Notorious Pictures is a full-service production, post-production, and motion-graphic design company with offices in New York and Los Angeles. For over 10 years, its creative endeavors have expanded from music videos servicing all the major labels into live concert for television and DVD, advertising spot production, television programming, and feature films. Clients include Columbia Records, Sony, AE Networks, Warner Records, Atlantic, Arista, Coty, Island Def Jam, Seagrams, Dreamworks, Food Network, Stetson, Epic, National Advertising Division, and Music Choice. For additional information, go to www.notoriouspictures.com.

About Red Giant Software
Red Giant Software LLC is a San Francisco-based company that develops and distributes high-end tools for digital filmmakers. Products are available as plug-ins for popular video editing and effects applications including Adobe After Effects, Adobe Photoshop, and other compatible applications such as Adobe Premiere and Apple Final Cut Pro. The products are based on production-proven technology developed by visual effects industry veterans such as John Knoll, Visual Effects Supervisor at Industrial Light + Magic and Stu Maschwitz, CTO and Co-Founder at The Orphanage. For more information, visit www.redgiantsoftware.com.