[CGnews]

Three time Emmy Award winning Director Genndy Tartakovsky (Dexter's Lab, Str Wars: Clone Wars) and highly acclaimed VFX Supervisor Jonathan Rothbart (Superman Returns, The Day After Tomorrow) teamed up to create a spot for Nicorette out of Arnold NY.

"Agitated" features nicotine receptors represented as tiny beasts that live inside a smokers brain, happy and tranquil until their lack of nicotine causes them to go crazy.

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The Nicorette product appears, sending out calming beams of light which put the receptors at ease. The production and 3D character animation for the spot were created at The Orphanage vfx studio in San Francisco.

Agency: Arnold Advertising/NY
Director: Genndy Tartakovsky
VFX Supervisor: Jonathan Rothbart
Production Company: The Orphanage
VP/Executive Producer: Paul Grimshaw
VFX Producer: Paul Hettler
Animation Supervisor: Webster Colcord
Creature Supervisor: Corey Rosen
CG Supervisor: Brian Kulig
Editorial: The Orphanage

Company Overview
Founded in 1999, The Orphanage, Inc., a Los Angeles and San Francisco based vfx production company, has steadily grown from boutique shop to a facility capable of handling studio tentpoles. The Orphanage's staff of more than 160 artists, has created visual effects for more than two dozen major films including such blockbusters as Superman Returns (Warner Bros.), Pirates of the Caribbean: Dead Man's Chest (Disney), Harry Potter and the Goblet of Fire (Warner Bros), Sin City (Dimension) and The Day After Tomorrow (Fox) as well as dozens of commercials for the top agencies worldwide. Recent clients include: Microsoft, BMW, Comcast, Toshiba, Dolby and IBM/Lenovo, to name a few.

In its brief history, The Orphanage has established a reputation for delivering inspiring creative work, technical innovation and the highest quality service available.