"Exploit yourself" Spec Commercial

[BLR]

Exploit yourself is a Spec commercial inspired by NIKE.

Directed by Carl Rinsch, Expliot yourself talks about your own limits.

The project is hot off the press and is intended to speak for the studio. You know, so much hard work never tasted so good for us once we saw the final outcome. Our wish was to show off the nerve and spark and freshness of the city with the strength and power of modern sport competition, all in a whole 3d environment. It had to be striking new and spirited, and yet dramatically credible.

We wanted to blend a robot state-of-the-art technology with the fresh elegance of the sport make, all set on the cutting edge stage of the more current TODAY. The bionic guy owns the skyscrapers and fifty meters jumps among metropolis concrete towers are just second nature to him. This is the place where he feels at home, and this is the feeling of freedom and force we wanted to convey .

‘Exploit Yourself’ talks about pushing your limits just for the sake of it. We see no competition or race but the one we all got within, still we keep trying to beat ourselves up. Faster runs, quicker movements, higher jumps: strength, pain, muscle, sweat, determination, thirst. Trying one’s best, never give up, create an enemy when there’s not one, the feeling of suffering for self beating. Winning in front of your eyes, winning for your eyes only, and never stop making you BETTER. Who said life at the city was placid?

Images:

Links:





HDTV

INET

WEBSITE

Title: Exploit yourself - Spec commercial inspired by Nike.
Director: Carl Rinsch
Animation: Big Lazy Robot Visual Effects.
Music: The Prodigy - Warrior´s Dance

THanks for watching.

BLR Vfx

[coboman]

Kudos to everyone involved. Very nice and entertaining, I really liked it.
It reminded me in some parts to "The last flight of the Osiris", but in a good way. Not that it feels like the Matrix, but some moves and camera shots are very similar to that short.

Would love to see some breakdowns, how much of it was animation, motion capture, digital backgrounds, etc.

Congratulations again.

[BLR]

Thanks a lot for your words Coboman.

Everything is digital, no footage. And there is no Mocap. Everything keyframing.

We will post a making of showing some stuff about the evolution of the project.

Thanks a lot


BLR

[BLR]

Here is the making of. We hope you enjoy it!!

Music: Sepultura: Ratamahatta


IMAGES:

WEB LINK:

http://www.biglazyrobot.com/MAKING_OF_LOW.mov

VIMEO:

THanks for watching!

BLR

[haz]

Very impressive! so im assuming those enviroments are based on camera mapping photography onto geometry... and its very well done too!

What tools did you use for 3D and rendering and compositing? how many people on the team?

definately one of the most impressive spec commercials I have seen in a while.
welldone.

HaZ

[BLR]

Hi Haz and thanks for your kind words.

Wel, there is no camera mapping on this commercial. As you can see in the making of everything was modelled and textured.

We have used Max and Vray for rendering. Compositing using Shake and Combustion.

Our team has 7 members and we have been working on it, more or less, 3-4 months.

Thanks again for your commetns and interest.

BEST

[DJMartin]

Wow, that's awesome. Loved it! The texturing and rendering on the buildings and his legs was really great. Is the cars cg too? Looks like a lot of work, but it turned out really fantastic!

[BLR]

Everything is CGI, even the cars.

Thanks a lot for your comments.

[Gravy]

Well I think it's already been said; very cool! Thanks for sharing.

[Tharyan]

indeed, amazing work! thumbs up!

If you're asking for feedback, the only thing I'd change is the music. It's a good sounding track, but there's still something that gives me the feeling that there could be a better matching sound for the picture. Still subjective though

Well I think it's already been said; very cool! Thanks for sharing.

[DJMartin]

Saw your saturn project too, great work!

[Gentle Fury]

wait....so this isn't actually for nike?????? AMAZING stuff! Should be a nike ad....better than most of the ads they do have!

[Toufik]

aaaaaaaaaaaaaaaaaaaaahhhhhhhhhhhhhhhhhhhhhhhhhhhhh hhhhhhh i cant express amaaaaaaaaaaaaaaaazzzzzzzzzzzzzzzzzzzzzzzzzziiiiii iiiiiiiiiiiiiiiiiiiiiiing

[ShrunkenHead]

that's pretty cool. I thought for sure it was a mocap project, good animation work.

The only thing I found unexpected was the pose after he does the wall climb, he's in a starting formation but his hand is blocking the nike logo. Just a small critique but if your going for brand recognition I think it's important.

[BLR]

Thanks Guys.

YOu comments is going to make the animators really happy.

I am glad you like it.

Thanks

BLR