XYZ Studios and Charlex previously partnered with BBDO/NY to create a fully CG spot for Dodge called “Journey”. The results exceeded the expectations of all parties involved. The two companies have come together once again to collaborate on an even more ambitious project.

The spot is "Homecoming," for Ribena, a popular Australian juice product made from black currants. Again, the parties proved that the whole is greater than the sum of its parts. Ribena has been doing TVC's for nearly 50 years. The brief from Grey Advertising and their client GlaxoSmithKline was to bring their well-established 2D characters into the 21st century.


"There were many challenges in the spot," said XYZ director Tim Kentley. "We had an entire family of distinct characters, intricate landscapes, a highly detailed mother tree, fluid simulations and atmospheric lighting. On top of this, we really had to ensure the story and performance was right."

Tim worked with XYZ Senior Art Director Auver Cedric Austria to develop the character design, story and landscapes. The rest was executed by Charlex, who wrangled the entire production including modeling, animation, lighting and compositing.


“XYZ does more than just direct a ‘TVC’,” continues Kentley. “What we end up doing is creating a new visual landscape for a client and their product. This is then integrated into motion, print, on-line and across all touch points. It’s a really rewarding level to work at and one that, with Charlex, will only become more powerful.”

Charlex ECD, Alex Weil, agrees. “It was nice to take the techniques we explored during our in-house project ShapeShifter and apply them to an entirely different esthetic. ShapeShifter was dark and moody, Tim’s vision for “Homecoming” was a colorful, light-hearted, natural but stylized world, bathed in warm light. To say that we’re enthusiastic about our partnership with XYZ is an understatement.”


Charlex is a full-service creative studio based in New York City. Charlex specialize in visual effects, animation, design and live-action. XYZ Studios now shares office space in Charlex’s New York studio.

CREDITS
Client: Ribena

Spot Title: Homecoming 

Air Date: February 2011


Agency: Grey Advertising, Melbourne

Executive Creative Director: Ant Shannon

Producer: Jess Smith
Business
Director: Claire Marring


Production/Post: XYZ Studios

Director: Tim Kentley

Executive Producer: Hamish Macdonald


Production/Post Co.: Charlex

CG Supervisor: Keith McCabe

Senior Producer: Corey Budro

Creative Director: Dade Orgeron

Designer/Art Director: Jodi Terwilliger

Lead Matte Painter: Jungeun Kim

Lead Modeling TD: Alex Cheparev

Lead Character TD: Steve Mann

Animation Director: Anthony Tabtong, Adam Burke

Lighting Director: James Fisher

Lead Lighter: Salar Saleh

Executive Producer for Charlex: Meredith Machial

Executive Creative Director for Charlex: Alex Weil


Matte Painting: Amy Paskow

Effects: Jonathan Nixon

Modeling: Hung Kit Ma, Han-Chin Lee 

Modeling/Texture: Maria Tsaneua

Character TD: Andre Stuppert

Animation: Cesar Kuriyama, John Karian, Anthony Travieso, Carmine Laietta, Jaime Casteneda, John Wilson

Lighting: Cesar Kuriyama, Frank Grecco, John Volny, Keith McMenamy, Thomas Smith, Will Atkin, Jina Lee

Editor: John Zawisha

Assistant Producer: Ben Famiglietti


Music House: Nylon Studios

RELATED LINKS
www.charlex.com

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